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outdoor advertising

It is essential to consider digital marketing when deciding on media placement. It is also important to realize that many traditional methods are still successful as part of a media buying campaign. A combination of old and new avenues will ensure busines

Meaningful Advertising in a Digital Age

There is no question that digital advertising is surpassing traditional avenues in many cases. E-commerce websites, for example, exist, advertise, and communicate with customers entirely online. Social media advertising is exploding as followers of certain pages share those pages with friends, family, and coworkers. Links between business websites and social media help to increase likes and sharing as well.

Do Not Abandon Traditional Methods

It is essential to consider digital marketing when deciding on media placement. It is also important to realize that many traditional methods are still successful as part of a media buying campaign. A combination of old and new avenues will ensure businesses reach a diverse audience.

A company that manufacturers mountain bikes will appeal to an audience that enjoys fitness and nature. It makes sense that outdoor advertising is an ideal way to reach them. A billboard advertisement placed on highways or roads that lead to national parks will attract attention, especially on long weekends and during warm weather. The billboard can supplement a video placed on the company website.

Cost

One element of a media buying campaign has to be the cost. A high return on the investment is only probable if a large section of the audience is reached for nominal pricing. One way to determine if the cost is worth including a media outlet in the campaign is how far the reach extends and how often audiences will be exposed to the advertisement.

A local radio advertisement will not be expensive. It may also not be cost-effective if it reaches only a small percentage of the total audience. A local or regional business may discover the radio outlet is beneficial because it will reach most of that specific customer base.

Help Deciding

The process of figuring out who make up targeted audiences, researching which media outlets will best reach them, and combining the top two or three to launch a multiple media campaign can be arduous and time-consuming. Many business owners find it difficult to concentrate on marketing while focusing on the daily operations of the business. Help from an experienced and unbiased marketing agency can increase success and cut costs at the same time.

The affordable pricing often surprises owners. For reference, determine the total cost of the last marketing campaign. Identify any increases in business for the same time period. If the results were in line with projections, the business is doing all the important things right. If there is any discrepancy between the projected increases and the actual ones, it may be time to get some help before launching the next marketing campaign.